AI automation for small business
Fielda builds AI systems for independent salons, trades, clinics and restaurants — anywhere your hands are already full. It started with never missing a call again, and now covers invoices, quotes, appointment reminders, missed-call follow-ups, and filling last-minute cancellations too. Whatever's eating your time, there's a good chance we can take it off your plate.
Get a free demo call Hear it answer a call →How it works
No call centre, no new hardware, no changes to your existing number.
Your services, prices, hours, and how you actually talk to customers.
A phone agent trained on your business, connected to your real calendar.
Answers on your existing number — or a new one, your choice.
Not the missed call. It's already in your diary when you check.
Fielda findings
Six things come up in almost every conversation we have with a business owner — before a single system gets built.
What we do
We build and manage AI systems that handle the parts of running a business that shouldn't need a human standing by.
An AI voice agent that answers every call, books appointments straight into your calendar, and handles customer questions — day or night. No more missed calls, no more chasing bookings by hand.
Get StartedAn automated assistant that keeps track of every outstanding invoice and sends friendly, well-timed payment reminders by email or text. It knows when to nudge and when to get firmer, so you get paid faster without the awkward follow-up calls.
Learn MoreAn assistant that automatically checks in on quotes sitting unanswered, so no work you've already quoted slips through the cracks. It takes the awkwardness out of chasing a yes and helps you close more of the jobs you're already quoting for.
Learn MoreAutomatic reminders sent 24 hours and 2 hours before every booking, by email and text. Fewer no-shows, fewer empty slots, without anyone having to remember to send them.
Get StartedIf a call ever goes unanswered, the caller gets an instant text back so they don't just hang up and ring the next business on the list. A safety net behind the safety net.
Get StartedWhen a booking gets cancelled, the next person on your waitlist is notified automatically — so a freed-up slot gets rebooked instead of sitting empty.
Get StartedHear it in action
An AI voice answering, checking availability, and confirming a booking — no script reading, no phone tree.
Sample voiceover for demonstration — your agent's actual voice is configured to your business.
See it in action
Example message sequences for the two newest services — sent automatically, no one has to remember to chase anything.
Invoice #1042 — £340, Marsh & Co Plumbing
Quote sent — bathroom re-plumb, £1,850
Sample sequence for demonstration — tone, timing and channel (email or text) are set to match your business.
Fielda capability
What the systems themselves are actually built to do, day in, day out.
Every call gets picked up almost instantly — no ringing out, no voicemail, no losing the caller to the next business on the list.
Hear it answer a call →Evenings, weekends, bank holidays — the agent's on whether you're open, closed, or elbow-deep in a job.
See what's covered →Typical time from our first conversation to a system running on your real business — not months of onboarding.
Start your build →About Fielda
Fielda started with a simple observation: small, independent businesses lose real money every week to the admin nobody has time for — calls that go unanswered, invoices that never get chased, quotes that quietly go cold. Not because owners don't care — because their hands are already full doing the actual job.
We build AI systems that take that admin off your plate, without the cost or complexity of hiring for it. It started with answering the phone — now it covers invoices, quotes, reminders, missed-call follow-ups and filling cancellations too, with more on the way. Every system is set up around your actual business, so it works like part of your team, not a generic bot.
UK-based, building Fielda-AI end to end — from the systems themselves to who you actually talk to when something needs changing. No account managers, no hand-offs.
Questions
Before they book a demo — ROI, setup time, and what happens if it can't handle something.
Yes — it's a natural voice conversation, not a phone tree. Callers talk normally and the agent responds in real time. Listen to a live example further up the page.
Whatever the service, it's set up to know its limits. For calls, that means taking a message instead of guessing. For invoices or quotes, it flags anything unusual to you rather than acting on its own.
Typically about a week from our first conversation to a live service running, depending on how quickly we get your business details and access sorted.
No — for AI Voice Booking, we can connect the agent to your existing number in most cases. A new number is also an option if you'd prefer to keep them separate.
Yes — most businesses start with one service and add another once they see it working. There's no bundling requirement, but they're built to work well together.
Pricing depends on the service and your volume. Get in touch and we'll put a straight number in front of you — no sales runaround.
Get started
Tell us a bit about your business and we'll put together a live demo call, built around what you actually offer — free, no obligation.